We’re now a little more than a week ahead of Thanksgiving in the United States, and the holiday shopping season is about to explode.
Once again this year, reports continue to show that how people are purchasing their holiday gifts is changing.
On Black Friday:
- $181.22 – the average order (down 4.7% from 2011)
- 5.6 – the average number of items per order
- 24% – customers using a mobile device to visit a retailer’s site (up from 14.3% in 2011).
- 16% – percentage of sales consummated on a mobile device (up from 9.8% in 2011).
On Cyber Monday:
- $185.12 – the average online order (down 6.6% from 2011)
- 8.34 – the average number of items per order (up 14.1% from 2011)
- 30.3% – online sales increase from 2011
- 18% – customers using a mobile device to visit a retailer’s site (up 70% from 2011)
- 13% – percentage of sales consummated on a mobile device (up 96% from 2011).
As you can see, their research indicates that people bought more items and spent more money online and on a mobile device than they did in actual stores this year.
If you’re part of the growing number of people who uses the internet or your tablet/smartphone to make your holiday purchases, why not track your spending the same way?
Through Popular Online Banking and Popular Mobile Banking, you can check balances, track transactions and pay bills throughout the year. You can also set up mobile alerts to let you know if it’s time to move a few extra dollars into your checking account or perhaps come back for that last item on your list after your next pay check.